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DIGITAL MARKETING EXECUTIVE – HEAD OFFICE | LONDON

We are looking for an enthusiastic and analytical Digital Marketing Executive to support the development and implementation of the digital marketing strategy.

The Role

The Digital Marketing Executive will play a key role in optimising and managing the online marketing activity, including website development, SEO, PPC and Social and content with a focus on conversion rate optimisation.

Joining a small but effective marketing team, the role would suit a proactive and passionate candidate with three years’ experience in cross-channel digital marketing. Reporting to the Marketing Manager, the Digital Marketing Executive will be responsible for the day-to-day management of the website and digital campaigns.

The successful candidate will have an inquisitive and analytical mindset, good time management and prioritisation skills, and an understanding of luxury brands.

Key responsibilities:

– Responsible for updating and optimising the brand’s multilingual website including ecommerce
– Manage paid search and social campaigns across international markets (hands-on and agency coordination)
– Employ digital analytical tools to track and manage campaign performance across channels
– Provide weekly reports on campaigns and activity, measured against specific KPI’s
– Using key metrics and analytics, make informed recommendations on ways to improve the user experience and increase enquiries/sales
– Manage website translations, coordinating with the translation agency and local markets to ensure the brand’s tone of voice and guidelines are accurately reflected
– Optimise all SEO across the website, appropriate to a luxury brand and in line with the digital strategy
– Accountable for the curation of content on the website via the CMS
– Support with the management of the CRM system
– Support with the creation of an engaging automated communications plan
– Assists with day-to-day social media execution

Skills & Experience

– 3+ years professional experience
– Proficient knowledge of CMS systems, ideally WordPress and Woocommerce
– Experienced in using Google Analytics and HotJar
– Highly proficient in Excel
– Excellent analytical skills
– A quick learner and able to process data logically
– Proven experience in a digital marketing role, ideally in a luxury company
– Bachelor’s degree in marketing or business
– An understanding of the luxury audience
– Must be fluent in English with sounds writing skills
– Strong communication skills with the ability to effectively interact with a wide range of contacts
‪- Willingness to take the initiative, be flexible and help wherever possible

To apply, please send your CV with a covering letter to [email protected] explaining why you are suitable for the role.